Versace switch to turn off the Japanese store in China
Italian fashion brand Versace spokesman of the 6th October said that because the Japanese consumer demand for luxury goods declined, Versace stores in Japan will be closed to check again, the company’s overall business strategy.
Versace to enter the Japanese market in 1981, now has three stores in Japan. Through falling wages and unemployment, was the struggle against the Japanese consumer confidence, Versace latest one “beat the retreat” of the luxury brand. Another luxury goods maker Louis Vuitton announced in France, in December last year to leave the business district Ginza in Tokyo, to store 12-storey building program.
According to the Japanese imperial family loan company data, Versace in 2008 in Japan, sales of 16 billion yen, while four years ago, sales of 41 billion yen.
Japan’s luxury goods sector slump
In the 25th September Milan Spring-Summer 2010 Fashion Week, Versace show a field as the striking scenery, designed by Donatella Versace Versace shows the goth out of a sexy version of “Alice in Wonderland.”
Due to rising unemployment, falling wages continue to decline in consumer spending, as has the world’s second-largest economy, Japan showed a depression in all areas of the king, while the sexy hot Versace Company (Versace), a scene that seems out of tune in a recent decision to withdraw the last three in the village shop.
After Hong Kong is no longer in favor of “Ta Kung Pao report of the Japanese public about the psychology of the weak economy in the luxury of being replaced by a simple form of self-expression. In addition to closing three franchised stores, including Versace prepared for the full withdrawal of the Japanese market.
According to “Vogue” in Japan Kazuhiro Saito, president pointed out that the collapse of Lehman Brothers, the luxury-goods sales by a significant decline in the trend. In fact, as early as 4.5 years ago, the global luxury market has emerged on the saturation, the financial crisis is the issue on the table. Kazuhiro Saito believes that fate has of Versace in Italy, more so in Japan, but with the OL staff a LV, Hermes scarf in the era of interested exposed, compared to the Japanese market for luxury lost its luster.
Versace closed in Japan has shown that a new era of pragmatism, a world gradually horizon is luxury.
In the expanding income gap between the Japanese long-term promotion of luxury goods consumption, the size of the middle class is shrinking