2010 Spring-Summer Haute

February 19, 2010 · Posted in ARMANI · Comment 

Giorgio Armani  said, as the representative of the romantic and the dream, the moon is full of wonders from our ordinary lives thousands of miles away. But it is because of this sense of distance, it created its unparalleled beauty. From the cool colors of the fabrics, curved cut, like the moon crater-shaped embroidery, as well as the crescent-shaped hairstyle can see the moon in this image.The accessories in this series contain the elements of the moon, crescent, or half-shaped pearl pins and necklaces, crescent-shaped small-Bag, even the shoes on the curve shape from the moon. Her “fake” the moon is full of sense of humor. Evening wear, the introduction of a large number of bright Yinzhu, light metal powder and green, carried out dealing with the hard striated yarns and electric blue flash chip, Armani clothing and high-tech combination of the High together. Black and white contrast, asymmetric milk strapless dress ceremony, the body lines lengthen, making the overall sleek slim, so that the whole spring and summer of 2010, which radiates with fashionable light.

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Milan Men’s Winter 2010/2011 series was released in weeks 16 to 19 January held a total of staged, including domestic and international well-known Italian brand new series of 38 games released show.

Designers are hoping this week will be installed to restore the vitality of men’s and accessories in the past. For this reason, many traditional fashion houses are on the Internet for synchronized release of the new series of shows, and some T units will be issued to the static display.

In the trend, Milan still adhering to the history and tradition, highlighting the exquisite craftsmanship and elegant clothing style atmosphere. Comfort and low-key as the same designers the choice of rigid uniform coats, leather jackets repeatedly appear in the T stage; thick duffle and the fur is warm essential elements; gray and brown so that men have become more sophisticated … …

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An overview

Milan because of its well-made suits and leather shoes known for its manufacturing of the products are the world’s consumers. However, by the economic crisis, in 2009, the Italian men’s total trade revenue of 8.3 billion euros, compared with the previous year dropped by 10%.

A weak economic climate, high-end men’s clothing has always been heavier than the women’s blow. In order to restore vitality, men’s brands must find ways to mobilize consumers and brands interact. To this end, in this session of the Milan Fashion Week, many luxury brands to focus on the Internet. Italian fashion giant Giorgio Armani , Vice-line brand Anpuliao Armani  of the 2010/2011 autumn and winter series published in official website and Facebook their brands online synchronous live; and United Kingdom old fashion house Burberry the same with its silk Lipo Song Bo Burberry prorsum brand new series published on the web to share with the audience the first time.

In addition, men’s brand but also to ensure their products are shops and consumers really want. This time, some brands abandoned the T units released, select the static display new series of designs, such as Missoni  brand. Designer  said: “for show or display has been every season we ask ourselves the question, this season we believe is more appropriate for display.”

Vivienne Westwood  brand designer  Sailer, said: “This is to encourage people to buy clothes for a quarter of single men to buy clothing that can be retained forever. ”

Give a show or exhibition for the buyer’s impact be? Tsum Department Store  from Moscow, said: “Men do not buy the whole set of clothes, they only buy a single piece of high-quality, rather than with the T — They have a good set of equipment, consumption is a very rational, They look at each individual garment piece — so release show has become less and less important. “