Skills at turning fashion trends into reality lickety-split
It has all the makings of Hollywood couple rom-com – Bogie and Bacall, Hepburn and Tracy.
It’s crackerjack tastemaker with gold touch, famous for his abilities to turn fashion trends into reality lickety-split. Called Joe Fresh Style.
The stylish designer of Pink Tartan, a line of high end fashion with serious upmarket price.
Joe Mimran provide a steady stream of women, men and children fashion exclusively for Loblaw grocery stores across Canada.
For the label, Kimberley Newport-Mimran creates a high quality, high fashion brand that stands shoulder-to-shoulder with top players in the exclusive North American stores.
“This is the personal expression of a designer,” he says. “I take this to market and sell.
As we approach fashion from very different positions, this pair of high profile, the king and queen of Canadian style, they are surprisingly similar. And they confess to almost any creative rivalry.
They married nine years ago and have an 8 year old daughter, Jacqueline. Mimran also has three children from a previous marriage.
Newport-Mimran, who has had a long career in retail merchandising, and design, Pink Tartan has launched seven years ago.
Mimran, who was the original brains behind Club Monaco, has long sold to Ralph Lauren, Joe Fresh started in 2006.
The two met when she worked for Caban, Club Monaco, now defunct spin-off lifestyle.
LG Wednesday during the fashion week, which will premier their collections back to back. She’s on at 8 He follows at 9:15
As a couple, are symbols of fashion’s current fascination with high-low style: mixing designer clothes with inexpensive finds.
“I wear a lot of clothes Joe’s,” she confides. “Our aesthetic is very similar. But we also enjoy doing the same things.”
“We like to travel, collecting art, good wine and good friends,” adds her husband.
They enjoy working and shopping together, and meditate in their detoxing infrared sauna.
Whether it’s a way of life, health or fashion, this duo is trend-driven.
He’s nursing a large glass of green tea. Spray an emergency package powdered vitamin C in a water bottle – the same effect, different approach.