CHLOE was born in the century, 20th, 50’s, created by Gaby Aghion. This was the daily life of the clothing brand in the aristocratic tradition of Haute couture Paris, where challenges, CHLOE brand has created a concept laptop simple and beautiful, very modern clothes. CHLOE mark is the chameleon of Paris fashion industry, although it is fairly frequent use of teachers nationally, but under the style of the brand has not changed with the change because the designers have retained the French style, color characteristics and elegant. Recruited from the personality of their creator, coupled with CHLOE and production management systems to ensure that the style of the Chloe brand to maintain sync with the trend of the time.

Chloe creation ago, while only manufacture high-end fashion house tailor made suit. Although these tailor-made suits only a handful of people can afford a lot of people are often looking for a local seamstress to create a copy of such poor quality.

Chloe founder Gary Aghion abandoned the rigid formalism of 50s pop style with fine fabric to make the first soft, feminine styles Jinxian America’s “high-quality clothing” (luxury ready-to-wear). Today, we are familiar with the apparel market this for us.

Other women have followed the facility’s dress Surveyors (the first couture house for Givenchy, 1956 launch of the clothing series of “Givenchy University”). Today, the Public Accounts of the series creator significant proportion of clothing. “

In 1956, their favorite artists gathered at the Café de Flore on the first Chloe Design Series. This series created by Gaby Aghion, the first assistant in the manufacturing Lelong.

Gaby Aghion and Jacques Lenoir and therefore more committed to hiring new talent and Yang Yi, designers, and later they even created their own brands, including Christiane Bailly, Michele Rose, Maxime de la Falaise, Graziella Fontana, Tan Giudicelli Guy Paulin, Carlos Rodriguez.

CHLOE image of the 60s was followed by “youth crisis” fashionable, designer Jeanne • Multi (Jeanne C) presented a profile you never thought possible lines SAG dress, next to a metallic luster decorations blocks geometric film, it looks like a modern suit of armor skirt black dress very fashionable at the time.
The late 60’s, Karl Lagerfeld • CHLOE bar. It was to keep the beautiful shape, simple decorative elements on the basis of design concepts absorb various prevalent at the time, such as drawing on the enthusiasm of the Roma national launch of the distinctive characteristics of Indian costumes a light pattern of rolling striped polo, in ordinary jackets and shawls on the use of the luminous ring affixed Paint, etc..

In 1988, has suffered greatly under the impact of 70s Rock Music Sitbon (Martin Sitbon) CHLOE designer as he goes CHLOE60 era style reinterpretation of works each season are derived from contemporary pop culture, and reflects the self modern woman’s self-esteem and self-personality characteristics confident; In addition, CHLOE cards decorated with sumptuous fabrics and elegant profile, and the exaggerated shape and other characteristics of the traditional design have also been Re-retrieve .

• Karl Lagerfeld in 1992 to return to Chloe, she is easy to carry off the non-structuralist conception into CHLOE return to their 70’s simple, comfortable style, from the “Flower of Youth” long string of pearls fine silk flowers, hair ornaments, filled with romantic and nostalgic flavor.

In 1997, Stella McCartney (Stella McCartney) for Chloe to make reforms in the feminine elements, romantic and arrogant.

In 2001, Phoebe Filo (Phoebe Philo) continues the tradition of luxury brands, and integrated into the design of his personal style and unique touch sexy. Kirsten Dunst, Natalie Portman, Lou Doillon has also become one of the customers.

In 2002, Chloe has introduced bags, small leather goods and footwear series. Paddington bags have become the first in a series.

In 2006, Paulo Melim Andersson has made a refreshing and modern series.

In 2008, light fragrance out in close cooperation Chloe-cooperation projects with the brand to become creative director Hannah MacGibbon, its first series, “Spring-Summer 2009 Runway Series” launched in March.