New Gucci ad campaign
Gucci The campaigns will focus on these two words found: Forever Now. This season’s ads firmly grasp the thrust of a long historical tradition of the brand as well as the Gucci set up around the celebration of the 90th anniversary of this major activities carried out.
In a number of international press has been able to see the new Gucci ads, while the Advertising Gucci autumn day, just another show in time. The new ad is the two black and white photographs, these two pictures lead people back to the 50’s Gucci in Florence factory. Technicians were dressed in work clothes patterns are carefully painted walls hung with a good cut of leather, the photo can still see the old factory vaulted ceilings.
Gucci Group CEO Patrizio di Marco, said: “Gucci90 years of history and tradition has deeply penetrated into Among many of our products, we want to hundreds of millions of consumers to convey such a message, Gucci is a country with historical substance of the brand. ”
According to the company report, in 2009, Gucci sales of 2.2 billion euros, down 1.4% year on year last year, operating profit of 618 million euros.
As for the women’s fall series, will continue to work with men’s clothing styles similar, both noble and concise. However, women’s series will be more vivid and lively fashion. Color will be selected camel yellow, red and black evening dress with a shiny fabrics are used.
