Fashion Circle event in 2009, an inventory
2009 fashion circles, it is yin is the clear? Is a thunderstorm or hail? We naturally know what’s what. It was a perfect mingled comments, some people come to a bad evaluation, as T-units in 2009, there is both applauded and criticized.
Also, when a year inventory, as if everyone is more or less talk over the case of year-end awards, we routinely estimate the past year, some fashion insiders Yinqing changes, they would have brought something for everyone impact. Do not shake their heads waved to prepare to resist, as long as you have heard of the butterfly effect, you should know that small changes in initial conditions can lead the entire system of long-term huge chain reaction. The body in which you are bound to escape from being affected. The overall trend can be attributed to mine folder for large hail, occasionally fine.
2009 Fashion inventory of international articles
Lack of money
Luxury branded products may be in terms of price with the most implacable, but the trend toward the field, they have always been a leader, and enjoy the greatest right to speak, perennial regional audiences to accept pay their last respects and worship. But last year an unprecedented financial crisis, instead letting luxury goods industry, a fiasco. The global consumer market downturn, luxury consumption, showed a rapid decline.Old fashion giant is also facing bankruptcy, sales decline in spending cuts, out of all the Fashion Week publishing dilemma, how to calm through the crisis, looking for new opportunities in luxury goods industry has become an important lifeline for future development. The persistent economic crisis has caused many big groups and designers face bankruptcy risk. To be solved, there are two paths to take. The first is bankrupt, and the second is a cooperative, the third is to find a way.
Bankruptcy
Luxury has always been to the “heinous,” the senior point of fashion brands Christian Lacroix, finally filed for bankruptcy this year, designers in the Haute Couture announced after a news conference, was then dressed models holding hands and smiling face to conceal Unfortunately, the onlookers coming to the notice swarm. The whole scene more like a high fashion magazines, a set of pre-designed “large” photos. Japan Fashion Master Yohji Yamamoto created his own fashion brand name of Yohji Yamamoto,In 2009, six billion yen due to its liabilities filed for bankruptcy protection order. After twists and turns of another big brand Gianfranco Ferré, there is no guarantee of its parent company, IT holding its own, but also had filed for bankruptcy protection. The most exaggerated, even the fashion photo shoot has always known “Vanity Fair” photographer Anne Labovitz, also the sudden, the year of bankruptcy news. It seems that fashion circles derivatives have also been affected.
Competition for new markets
The third way is concerned with the emerging markets of China as the world’s high-end consumer market place of strategic importance (this year, China’s luxury goods consumption in the total 8.6 billion, the global share of 25% for the first time surpassed the United States). There was an organization also predicted that in 2015, China will be the world’s largest high-end consumer market. Of course, also have been eyeing other emerging markets in Asia, such as densely populated and India, the international demand for luxury goods is quite large.
Stepped down
As for the co-operation, most of the way the trend is to high-end luxury goods of ordinary people. Of course, the best on behalf of H \u0026 M, early years, began with Karl Lagerfeld and Stella McCartney and many other top designers to launch parity series, this year for the first time in cooperation with the Jimmy Choo brand accessories for H \u0026 M presented women’s series. Such cooperation not only win, but also for the brand faster access to cash flow, very effective. Volkswagen said to have a bunch of high-end designer fashion brands waiting for their darling, hope to get word of mouth marketing win-win situation.
Peony Chinese style wedding dress style ClairePettibone
From October 14 to October 22, 51 brands participated in the 2009 autumn and winter wedding Fashion Week. Design of a variety of styles of wedding presents in front of us, or simple modern or ornate retro, or an elegant atmosphere, or a warm, pleasant to meet the different expectations of the bride on the wedding. Most wedding are focusing on traditional taste, but in many innovations.
Claire Pettibone said: “The wedding dress designs are always changing constantly updated, lace yarn, light and elegant texture layers will make your eyes can not help but follow the bride’s elegant figure.” When she was writing, always working hard to put on This exquisite works of a woman can feel very special, let her feel like princess or a goddess in general. Under the concept in such a creative, Claire Pettibone wedding dress for the beautiful lace often used to render. The 2010Claire Pettibone fall and winter work, but also joined the peony, Chinese knots, tassels and other large quantities of Chinese elements, apart from a sweet gift to elegant.
Music speakers new ideas! Introduction of new fashion look abroad
2009 L’Oreal Fashion Media Awards launched
“L’Oreal Fashion Media Award” by the world’s largest cosmetics group L’Oreal was founded in 2003, is currently the only set up for the fashion media event designed to recognize outstanding media for the fashion spread, promote and lead, to create a set of content, taste, refined, high-end and fashion in one media event, highlighting the human charm of unbounded fashion.
Since its inception, the leadership award in the relevant departments, community care and support, has successfully held six times, showing a degree of attention, influence, appeal the increasing characteristics. In 2008, the Awards attracted a total of more than 70 planes from across the country, television, online media competition, the participating media and volume of the largest in history. Awards ceremony also attracted wide attention from all sectors of society with the praise, and in Beijing, Hangzhou, Chengdu, Wuhan, Dalian and other places to achieve the major recording and broadcasting of television stations, resulting in a wide range of social influence.
According to the organizing committee awards, before concluding on the basis of successful experiences in the sixth, this year’s “L’Oreal Fashion Media Award” award to set a more comprehensive and targeted is also stronger. For example, this year’s print media category awards seek to cover the plane set up all forms of coverage, including the cover, reviews, thematic, character interviews, columns, cutting-edge media, etc. The criteria for selection are more concerned about the spread of content, insight and influence. TV Media is award are mainly targeted at the popular reality show section to open “fashion reality show” award, the network media category on the basis of awards in previous years to further enrich the main content for network transmission, forms, User behavior, as well as the network Web site’s own innovation and opening, “Fashion Network special Prize”, “Fashion Network Community Award”, “Fashion Original User Award”, “Fashion Web Innovation Award.” In addition, this award is also for “public good”, “Expo”, “humane care”, “media activity” hot spot creation of four public hotspots Miscellaneous awards, covering print, television, the network many media forms. “The 60th anniversary of the founding of fashion reporting Prize” is an annual special award for exceptionally eye-catching.
Of this award is more different is that award-winning selection mechanism more open, fair, professional judges more authority ranks, awards gold content and authority further. According to the current award and the Joint School of Journalism, Fudan University, Renmin University of China institute of public opinion, etc., as prizes of academic support institutions, and invited from government, academia, culture and fashion celebrities such as the composition of a wide range of experts Judges group, final selection of entries, greatly increasing the gold content of the award and authority.
According to reports, 2009 L’Oreal Fashion Awards judging the media has been fully launched, all kinds of awards has started receiving applications is expected to press the number of participants will be more than 100. By the end of this year’s awards ceremony will be held in Shanghai, will be going separate ways the media elite fashion show will focus on reading for readers gluttonous feast brings in an unprecedented fashion.
something you wanna know about the fashion
LONDON correspondent Wang Fei on October 21 Ningbo reports: October 21, evening, France began men prestigious brands Smalto (Smart), in Ningbo, one of the three rivers victory Yuyao River issued in order to “return to 70″ for the spring and summer 2010, the theme of Fashion Show which Ningbo this since 1842, “Five of trade”, the first in the history of the history of Hong Kong’s high fashion publications.
At a press conference, Smalto true way to restore the production scene in Paris, “The Return 70″ inspired by the style of the seventies hippies and rock collision. Designer Youn Chong Bak uses badge with embroidery, high-tech laminated fabric design, hippies, rock fusion style, mix and match line of the official dress as fashionable and preserve the traditional character; the same time, the use of colorful knitted fabrics enhance the sense of brightness and lightness, metal threads folds of fabric in the jacket design, smooth lines so that each light clothes have great texture, reflects the brand Smalto attention to detail; loose with Bermuda shorts and positive manner, the line between elegance and cynical, low-profile primary colors of deep Smalto admired the beauty of the rich connotations and emotional men. This Smalto 2010 spring and summer products have different origins and style of the seventies, so that next year full Smalto stylish and beautiful without losing the trend element. Total conference lasted nearly 20 minutes, filling Smalto generosity of luxury and fashion charm, perfectly demonstrated Smalto upstart, dynamic luxury.
Smalto by Francesco Smalto brand was founded in 1962, as U. S. President John F. Kennedy, Queen’s dressmaker, Smalt has many international movie stars and celebrity clients, Jean-Paul Belmondo, Sean Connery, David Beckham, and members of the French president François Mitterrand, the Shah of Iran, King of Morocco, nearly 20 heads of state and royal families Smalto regulation. In 2006, Smalto became the official designer dress the French national team football.